I've been thinking that if video game stores also sold p&p rpgs (or p&p rpg stores selling video games), there would be a lot more people gaming with p&p as more people would be introduced to it.
I think the perfect rpg to get more younger people into gaming would be an rpg based on an established video game world like the Resident Evil series (I'm picking that as I'll be gaming in that world, soon), and make it into a source book like
Amazon.com: Resident Evil Archives: BradyGames: Books
Then add the BRP system plus the Mythic GM Emulator
Mythic Game Master Emulator
if you can get the Mythic creator to go along.
With the Mythic GM Emulator, you don't need a group to play and you can play anytime for as long as you need.
And with the Resident Evil (or other video game franchise) license, it can be sold in video game shops as a source book with an excellent p&p rpg system attached to it.
My personal thinking is that the p&p rpg industry simply isn't taking advantage of what people are gravitating to, nowadays, or of the resources they have on hand. Or I'm totally ignorant on how things actually work in that industry. Personally, it's long seemed to me that the Resident Evil series has been screaming for a p&p rpg license, as the series literally has everything in place for one.