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As for the price point, I personally couldn't care less. The only thing that I do care about is artwork and I can drop 3-4 grand into that if I have to.
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But a publishing company will. Any company that publishes professionally produced books has printing and distribution costs to take into account. That's a financial risk to them, and so the size of the book, which will influence their costs, and thus the price point, will be a big factor. This is where I can see you having problems interesting a professional games company.
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The book is done from my vantage point. It is getting edited now so that by the end of the year, all I will need is .jpg's and .png's to insert into the word file, PDF it and give it to someone to print.
So, if I have it "my way", I will have paid for the art, the writing, the editing and everything else...but someone needs to print and distribute it. If I have the option, I would cut my share of the deal to zero dollars to have the retail price be about 20$...the cost to the publisher and the cut to store owner.
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Then self-publishing is probably your best bet. This gives you the level of control you're looking for. A games company will want to impart its own control of the book if its going to spend money on publishing, printing and distributing it. If you go the self publishing route, then you're shouldering the risk and outlay yourself - which you seem to be willing to do - and maintain complete control.