Game store owners are very important as well...at least in my area. The gaming stores in this area host a lot of games right in the shop. Many kids flock there looking for something to do. The store owners have a huge influence on the games the kids pick up both role-playing and otherwise. As far as role-playing goes they do not like to carry non d20 games because they seem to sit on the shelf and are a bit of a gamble. If many store owners are convinced to switch to BRP you may see many new role-players make the switch as well.
The other thing that I think would help immensely is great artwork. This may be expensive, but it is very powerful. Games with stunning art are very hard not to pick up just to see what is inside the cover. I think that the art of D+D is one of the reasons it has never lost its stranglehold on the industry.
__________________
294/420
|