As you questioned a WoW player, try and think of a way to attract his attention to the beauty of BRP instead of just explaining the mechanics in a competent fashion.
a) esthetics. The layout of such a flyer must be attractive. You used a 10pt font with few border room, and it looks like the text for a lecture. Go for a 8pt. font, two columns, and you will be able to accommodate more text and have room for pictures, too. Put a background or other adornments in it. Use grayed lines for tables. Space the paragraphs correctly. Make casual lookers really wish to read it.
b) make the examples intriguing. The last character an adolescent would like to play is a young man killing rats for his mother, or helping old widows. This sort of examples are good to teach GMs how to start a campaign with increasingly challenging, but will bore a teenage after one and a half lines. In a fantasy setting, what a prospective player wants to see is magic, so I would go for a young magician who just graduated at the Magic Academy, a la Rincewind, and have it buy and use some weapons because his magic skill is not high enough to last for a whole combat, or because it is not ethically correct to waste magic against such lowly creatures. But above all, each line in the description should be exciting.
c) make five settings, as suggested, with five different example sets and equipment tables, and appropriate pictures. However, point out that the system is identical for all five sets.
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