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In this case, D&D 4 will see a few survivors left bobbing in the water--hopefully BRP can extend a life preserver and welcome them aboard
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What about Pathfinder? Looks like the survivors are already downloading the free version alpha of their "life preserver."
I think it will take more than a great system to make a dent into this market. Paizo is gearing up for a major turf war with WotC. To that end they are publishing 2 or 3 items a month. And they look slick. Good original art, smooth layout, etc. They are starting their own version of the RPGA, they have events scheduled at Gencon...And even they have an uphill struggle ahead of them. That is the level of effort that will be required.
I love BRP better. I just wish it it had the resources and marketting savvy worthy of the product.