Sounds like a solid plan to me.
I'm not certain about the scenario idea you have in mind myself, but that doesn't mean that the idea is not market-viable. I think that sort of innovation is very good and the kind of thing that the Monograph-concept was made for and even if I don't use it as-is, I would still like to take a look.
I am working on something like this myself (a setting Monograph, not this sort of specific setting concept). I'd like to be a bit closer to being done before I extend market research feelers as you have here. I like your Not-quite-Earth notion, which is similar to my own. I'm going with a very close to Earth in history (up to a point) and geography for similarity yet plenty of room. Your setting history/geography seems to be a bit further from Earth's than mine. I think there is plenty of room there for either certainly...
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