They might also try something like Worlds of Wonder with a few distinct settings in one book... and if one or another gets more positive feedback then flesh it out in a sequel.
Maybe the settings could have some common tie (again like WOW)... such as being different eras of the same setting... ancient/modern/future... with a common evolving dilemma/plot/nemesis.
Somewhat like GW's Warhammer and Warhammer 40K... where Warhammer was (at one time at least) supposed to be a planet within the Empire.
One of our GMs ran a Whispering Vault campaign years ago that spawned several distinct settings that continued to see play after the WV games ended... they were scattered over a couple of different worlds at different points in time... and only one ended up dealing much with the occult/paranormal.
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