It would be interesting to see them take the route some companies selling Vinyl LP's have started going. Some companies include a code to download the MP3's, and in a couple cases recently I've seen them include the CD with the LP. For those not into such things, Vinyl sales are actually on the rise, while CD sales are plummeting.
I have seen one RPG publisher include codes in their books that allow people to access additional online content.
The problem I see with PDF copies is that they make piracy easier.
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