In my case, I was dissatisfied with AD&D and RQ was the alternative FRPG at the time. Now, it is not so cut & dried.
I think we'd need to get their attention. Back in the old days, it was one of a handful of non D&D RPGS on the shelf. Now it would have to fight with other RPGs to get noticed.
A BRP-Lite and some free adventures, maybe even a SoloQuest or two could help. A soloQuest PDF would give potential GM's a taste, and it is GMs who we need to get. Generally if someone is willing to run, players will be willing to try it.
If we could get 4 or 5 contributors and turn it into a nice and free PDF and have one of the semi-professional people put it up as free DL at someplace like DriveThru and/or RPG Now then the game would get some exposure.
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