Well, time for a lurker like me to add my two bolgs to this discussion.
It is sadly true that Chaosium does not have the marketing resources to make BRP the #1 in RPGs as it deserves. I could add that SJG had even less resources when it launched GURPS many years ago, and it was a mistake on Chaosium's part not to merchandise BRP as the best "generic" RPG, like Jackson did, but GURPS did by no means become the "standard" RPG in the years like SJG hoped, so this is not a point.
The point here is that this time, with the new edition, Chaousium could exploit the OGL mechanism to reach a larger audience without the need to commit big financial resources to marketing. But will they do so?
As for the "killer application", we already have one: Call of Cthulhu!
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