When my daughter, who is 22 now, was only 7 or so years old, I had her create a character for SJGs Toon role playing game. We played a few adventures and she loved it. I still have her character sheet all filled out in her hand writing with her little puppy sketch.
Later on, when she was in her early teens she picked up the Sailor Moon RPG.
Your right, it would be a great idea to capture that market at an early age. Unfortunately, it really would take the big boys like WOTC/Hasbro to be able to get the exposure to do it.
Rod

Originally Posted by
Jason Durall
This is really off-topic, but since it's about licensing and IPs...
I hope that WotC knows their market, and Hasbro theirs, but I was literally stupefied that they thought a My Little Pony RPG was cause for a joke.
I have a 16-month old daughter, and when she's a couple of years older, I fully intend on seeing if she's interested in playing some RPG-like games. I've got friends with kids and they thought that a MLP RPG would have been outstandingly cool.
How the world's largest RPG company can be owned by one of the world's largest toy manufacturers, and there be absolutely no cross-line development is beyond me.
If I were a WotC higher-up, I'd be looking at stuff like My Little Pony, Axis & Allies, HeroScape, Transformers, and GI Joe and wondering what games we could make out of those properties. Or I'd notice all of the IPs that Hasbro has the game rights to, such as The Simpsons or Disney, and see if something could be done with those.
But then, I've never figured out why WotC's never come up with a hybrid of D&D and Magic...
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